9 Advantages of Augmented Reality in ecommerce

1: Improved Shopping Experience

While shopping for furniture, cosmetics, or clothes, augmented reality can make all the difference in user experience.

AR enables customers to try out a lot more options virtually that it will ever be possible otherwise.

2: Imitates a Real Store

More than 61% of customers now prefer AR assisted online shopping than visiting stores. AR can convincingly recreate an in-store experience at the time and place of the customers’ choice.

3: Visualize Products

Imagine buying a dress online. With AR, you will be able to visualize how it looks on a person who closely matches your physique.

4: Shopping Personalization

Augmented reality in e-commerce makes it easy to personalize the shopping experience.

With proper configuration, shoppers will be able to select the background setting, lighting to match the time of day, etc.

5: Explore Features Better

Products like cellphones or TVs now come with a large set of features. AR helps users effortlessly find and compare features in a real-life setting, before deciding.

6: Provides Tactile Feeling

Augmented Reality comes very close to the touch and feel experience which makes store visits attractive.

This in turn helps to drive more online sales

7: Increases Time Spent on Your Website

Usually visitors spend up to 2 minutes 30 seconds and returning visitors stay for 5 minutes 30 seconds on an e-commerce website.

Conversely, visitors tend to stay and interact up to five times longer on AR assisted e-com websites.

8: Global Selling is Possible

AR not only helps sell your products within a select locality but also to a wider audience. You need not open a physical store in every location. Instead, open a virtual store that has an AR experience facility.

It is also possible to visualize products like cars outside the dealership using AR.

9: Reduces Product Exchanges

With AR, customers have already tried the products virtually, significantly reducing the chances of exchange requests. This helps save time, money, and energy of both sellers and buyers.

For more advantages of augmented reality in e-commerce, Contact Us.