How Virtual Reality Can Make an Impact at Your Car Dealership

The ultimate goal of any car dealership is to get ahead of competitors, sell more cars, and generate more profits. Cost reduction and customer satisfaction rank high among the priorities of most auto dealers. 

The shifting trends in the automotive industry point to the need for more effective sales tools, and one of the most promising ones in the market today for auto dealers is Virtual Reality (VR).

Research has clearly shown that more than 80% of prospective car buyers are tired with the traditional ways of buying a car, with a salesperson talking to them about a car’s benefits. Many of them report anxiety created by pushy sales agents, and feel that the whole process wastes a lot of time. 

Automotive OEMs and dealers are now trying virtual reality to deliver a better sales experience to consumers.

The biggest pro for a car dealership to use VR is the availability and affordability of high performance, easily wearable VR headsets.

Implementing VR

Implementing virtual reality at your car dealership also means that you will save significant amounts of money. With VR, car dealerships will need to keep only a smaller number of display cars, as the VR headset can be used to show different paint color options and trim levels available on a particular vehicle.

This in turn means that the amount of space required on the showroom floor can be lower as well, and that fewer staff members will be required to man the sales area.

Improved Customer Experience

The most important factor however, is the hugely improved customer experience at your auto dealership. 

A VR-enabled showroom with a collection of high quality 360 degree interior and exterior virtual experiences gives customers a chance to test their rides even before they take a real test-drive, and make more informed decisions. 

VR solutions can be tricky to develop in-house, which is why izmofx comes into the picture. We have the expertise and are a one-stop-shop for all the VR and AR needs of your car dealership.

For more information on VR and AR technology for your auto dealership, Contact Us.