The Role of VR in Auto Dealer Sales
Anybody who’s in the automotive already knows how increasingly challenging and tricky it is becoming to run effective marketing campaigns that generate buzz among potential customers. However, there is a fast emerging concept that is certainly up to the job in giving auto dealerships an edge over the competition.
We’re
talking about virtual reality, known as "VR” in short.
izmoFX has products based on VR that will facilitate your car dealership grab a bigger share of potential customers in the market.
As VR technology is new and still developing, we wouldn’t be surprised if you have a lot of questions. In this article, we’ll tell you exactly how your dealership stands to gain by using VR products of izmoFx.
How VR Helps
When
researching a new car, customers want precise information presented in a
concise manner. They aren’t interested in being flooded with long articles
filled with technical jargon. Customers these days prefer images and videos to
do the talking, and VR provides far more immersive experiences than images ever
can.
Additionally,VR can display all the features and options of a car in an interactive manner than an image gallery or brochure. It can even be used to
show previews of cars that are yet to be launched, so as to generate customer
interest.
Research has
shown that prospective new car buyers spend several hours looking up cars, and
in that phase, almost 70% of research is done online. Interestingly, it is a fact that
nearly 75% of new car buyers are unsure about which model to buy.
This puts a
lot of pressure on dealer sales staff as they have to talk about several
different vehicles, even if the customer will purchase only one.
Taking your Marketing to Customers
izmoVR makes
sure that the customer has the freedom to view the vehicle to their
satisfaction, both on the inside and outside. Even its features and seating
positions can be covered by the VR experience, while making the whole thing as
interactive and informative as possible for the prospect.
High
resolution VR headsets used to be expensive, but new ones that are
lighter and affordable have begun to emerge in the market. VR for marketing is
definitely going to be adopted globally in a few years, so this is the
perfect time for you to jump on the bandwagon and set your car dealership up
for the future.
To find outhow Virtual reality (VR) products from izmoFx can boost your auto dealership’s performance,Contact Us.