How to Create a Virtual Reality(VR) Content Marketing Strategy

Consumers engage and purchase from brands that strongly connect with them. One of the exciting new ways to attract customers is to deploy Virtual Reality (VR). However, to make the best use of VR, you need a VR content marketing strategy. 

Here are a few ideas to help you with it.

1: Understand Your Audience

Before deciding on your content strategy, you need to analyze and decide what kind of content your audiences enjoy. They may prefer infographics, video content, live videos, case studies, etc.

For instance, if your audiences are interested in case studies or testimonials, then you can use this input for planning your VR content.

2: VR is about Bringing Product Excitement Back

Virtual reality has a 360-degree level of interaction. It captures customer attention more than most content formats, helps them to experience products in near-reality.

VR can bring product excitement back to consumers already bored of textual content and videos. 

3: Use Real-life Settings

A 360-degree virtual view of car dealerships is a new way of using VR to introduce customers to your retail brand. For a virtual test-drive, real-life driving scenarios around popular terrains can help in exploring, choosing, and purchasing your vehicles.

4: VR Content Should Evoke Emotions

VR provides the opportunity to narrate interesting stories about your brand. Make full use of it in your content marketing strategy.

5: Make VR Content Mobile-friendly

Make your VR content mobile-friendly, to facilitate mass-adoption. This can include showroom visits, vehicle feature demos, tips, and even virtual test drives.

For more information on Virtual Reality (VR) content marketing strategies, Contact Us.