Traditional Photography versus Computer-Generated Imagery (CGI)

Here are 6 factors which every business should be aware of before choosing between traditional photography and computer-generated imagery (CGI).

1: Time to Market

If you are shooting a car against a scenic background, then it requires a minimum of one week to transfer the car to a particular location and get the work done. With CGI, it hardly takes an hour to generate high-quality images with any background, once the 3D model is ready. 

Computer-generated imagery is a fast and effective way of creating great visual marketing like car catalogs. 

2: Cost

With traditional photography, companies have to spend money for every photo shoot. With CGI, there is no need to re-shoot once the CGI models are ready. You can configure high quality images in any setting, and against any background.

Even minor model changes do not require an expensive photoshoot.

3: Flexibility

In conventional photography, adding color selectors to the same model is a complex process. Again with CGI, it is just a matter of hours, with no huge cost involved.

4: Quality

In traditional photography, you need to manually set up the lighting and props. With computer-generated imagery, these conditions can be adjusted with ease to produce high-quality, high-resolution images.

5: Design Visualization

With traditional photography, you can shoot a car only after it has been prototyped, but this is not the case with CGI. All that CGI would require to build high-quality car images is the CAD data, even before it is actually manufactured. This helps enormously in promoting vehicles even before they hit the showrooms.

6: Marketing

Digital imaging technology can also help in creating interactive 3D models which empowers consumers to experience the vehicle in a virtual environment.

For more insights into the differences between Traditional Photography and Computer-Generated Imagery (CGI), Contact Us.